Category pages are necessary to optimize as they target the keywords, which people search for. However, the process of optimization, in order to rank on Google might be difficult, as the pages have a tendency to contain the least content.
By way of adding features, which increase conversion and engagement, optimizing the additional text, and adding some well-positioned body copy, the category pages may connect their relevance better to different search engines, in order to attract more customers.
In order for a category page to improve the rankings in Google, the most important thing to do is to optimize it. But how can you do this? Well, that is exactly what this post is all about –read on to learn more!
Make Headings Significant:
Optimize the category pages’ heading tags. Make certain that the usual headings from your platform are as optimized as possible. To do this, you may work with developers for different changes. Otherwise, you might be able to change them by yourself, in order to override the defaults in the content management system or platform with optimal versions.
Include Textual Content:
Various brand advocates and designers like this the least. Body content does not need to be multi-paragraphs long. As a matter of fact, longer blocks of copy, which do not add value detract from the ability of the page to rank on Google.
Make Link Text Relevant:
‘More Information.’ ‘Click Here.’ These are some of the many poor anchor texts you can see online. Actually, they are just meaningless to search engines like Google. You need to make relevant link text, and not using vague languages. This will just miss a great opportunity in increasing page relevance, and on the page, which link the points to.
Use Featured Content:
Placing featured content on category pages is essential. If you are a rug company and you have a music festival fashion blog linking out to you this will throw off the website’s relevancy. In fact, they advertise loyalty programs or advertise sales or some other messaging, which you want shoppers to absorb. You can use each feature to your Search Engine Optimization advantage, by way of optimizing that text.
Links to some other related products are also a great way to rank category pages on Google. When you do this, you are optimizing the pages, thus getting a higher chance to rank higher on the search engines. You need to look for golden keyword opportunities. If they aren’t available, contextual relevance might be of great help too.
Optimizing is the key to rank category pages on Google. All of the abovementioned ways to rank are just some of the so many ways there is that you can use. Always remember, connecting relevance better to different search engines, will help in attracting more customers.
Raj Kumar is a qualified business/finance writer expert in investment, debt, credit cards, Passive income, financial updates. He advises in his blog finance clap.