Grocery stores of all sizes are often concerned about increasing sales, especially during slow periods that occur throughout the year. There are plenty of ways the business owners can boost sales without devoting a lot of extra money to advertising costs. The proper promotion of items by trained staff members in conjunction with an effective marketing campaign can do wonders for the bottom line.
1. Promote Seasonal Products
As the seasons change, so do the needs and wants of consumers. While some things, like large turkeys or candy themed to a specific holiday, are only popular at certain times of the year, they can contribute enormously to a store’s sales. If the store owner has a TABC permit, then seasonal alcohol can be promoted when brands release limited edition flavors. Create displays that highlight the product and place complementary items nearby, such as corkscrews near wine displays.
2. Train Staff Properly
Knowledgeable, experienced staff members are the backbone of any good business and having a team of workers that can effectively help customers will boost sales. Staff members who are thoroughly trained are generally more content with their jobs and more loyal to their employer, further enhancing the quality of their work. When customers receive good service, they are likely to return and spend more money.
3. Create an Effective Marketing Campaign
Invite customers to sign up for email lists in order to send them personalized coupons based on their spending habits. This can encourage customers to come into the store to buy products before the offers expire. Interact with clients on social media platforms and post recipes and other useful content to keep customer’s attention. Make sure that the business has a website that is easy to navigate and contains interesting visuals and information.
4. Offer Free Samples
Many people buy the same basic items every time they go to the grocery store and they may not be completely comfortable purchasing something new without trying it. Offer free samples of items that are new or are not selling well in the hopes of enticing customers to make a purchase. While opening a few packages of the item in stock is an option, contacting the vendor and inquiring about obtaining free products from them to offer for customer samples is always a good idea.
Finding ways to increase sales may not always be easy, especially during natural slow seasons. However, finding creative solutions to attract business is possible as long as the wants and needs of the customers are being appealed to.
Byron Simpson is a qualified business/finance writer expert in investment, debt, credit cards, Passive income, financial updates. He advises in his blog finance cent.